About Fenty Beauty
Fenty Beauty is a revolutionary beauty brand launched in 2017 by global icon Rihanna in partnership with LVMH, making history as the first brand under the luxury conglomerate to be created by a black woman . The brand's name comes from Rihanna's family surname "Fenty," establishing a personal connection that resonates throughout the brand identity .
The brand exploded onto the beauty scene with unprecedented success, generating over $100 million in sales within its first 40 days and quickly becoming one of LVMH's fastest-growing beauty divisions . Fenty Beauty's mission centers around inclusivity and diversity, famously launching with 59 shades of foundation to cater to all skin tones - a groundbreaking move that challenged industry standards .
Detailed Review
Inclusivity & Innovation
Revolutionary Approach to Beauty
Fenty Beauty transformed the beauty industry with its "Beauty for All" philosophy, addressing a significant gap in the market for diverse shade ranges . The brand's iconic Pro Filt'R Soft Matte Longwear Foundation launched with 59 shades specifically designed to work well with traditional photography and suit a wide range of skin tones and undertones.
The brand continues to innovate with products like the Cheek-Hugging Highlight Brush 120 and Killawatt Foil Free Style Highlighter Duo, which have become cult favorites for their versatility and performance across different skin tones . Fenty Beauty's commitment to inclusion extends beyond shade ranges to product formulations that work for various skin types and textures.
Product Quality & Performance
Fenty Beauty products consistently receive praise for their high performance and innovative formulations. The Killawatt Highlighter, available in both powder and cream formulations, is renowned for its intense pigment payoff and blendable texture that doesn't emphasize texture . The brand's dual-ended highlighters offer multiple finishes in one compact, providing excellent value and versatility.
Recent additions like the Icon Velvet Liquid Lipsticks demonstrate the brand's commitment to both style and substance, offering rich, full-coverage color with a comfortable matte finish that doesn't dry out lips. The precise applicator allows for easy application, making professional-looking results achievable for beauty enthusiasts at all skill levels.
Brand Impact & Marketing Innovation
Fenty Beauty has mastered the art of modern marketing, leveraging Rihanna's massive global influence while creating authentic connections with diverse communities. The brand made headlines during Rihanna's Super Bowl LVII halftime show performance when she casually touched up her makeup with Fenty Beauty's Invisimatte Blotting Powder, resulting in an 883% increase in Google searches for the product .
The brand stays ahead of digital trends with initiatives like the Fenty Beauty TikTok Creative Center in Los Angeles, providing content creators with resources to showcase their creativity using Fenty products. This forward-thinking approach to social media and influencer collaboration has helped maintain Fenty Beauty's relevance and cultural impact years after its initial launch.
Pros & Cons
Pros
- Unprecedented shade range catering to all skin tones
- High-quality formulations with excellent performance
- Innovative and inclusive marketing approach
- Strong brand identity and clear mission
- Global availability through premium retailers
Cons
- Premium pricing compared to drugstore alternatives
- Some products may have limited stock due to high demand
- Certain formulations may not suit all skin types
Final Verdict
5.0/5
The Gold Standard in Inclusive Beauty
Fenty Beauty has not only set a new standard for inclusivity in the beauty industry but has consistently maintained exceptional quality across its expanding product range. From its revolutionary foundation shades to its innovative highlighters and lip products, Fenty Beauty delivers on its promise of "Beauty for All" without compromising on performance or style. The brand's cultural impact, combined with its commitment to quality and diversity, makes it a benchmark against which all modern beauty brands are measured. For consumers seeking high-performing products that celebrate diversity and encourage self-expression, Fenty Beauty remains the undeniable leader in the space.
Rating Summary
Key Features
Universal Inclusivity
59+ foundation shades
Breakthrough Formulas
Innovative product technology
Global Presence
Available worldwide
LVMH Backed
Luxury quality standards
Popular Products
User Reviews
"Finally found a foundation that matches my skin tone perfectly! The formula is incredible and lasts all day without oxidizing."
"Fenty Beauty changed the game. The Killawatt highlighter gives the most beautiful glow without emphasizing texture. Worth every penny!"
"I've never felt seen by a beauty brand until Fenty. The shade range is incredible, and the products perform beautifully on my skin type."